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Survey: Consumer IoT Customers Expect Manufacturers to Embed Security in Devices

Karamba Security | December 8th, 2019
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The survey, entitled “Consumer Attitude Towards IoT Security” found that 74% of respondents expected their consumer “Internet of Things” devices to be secured by manufacturers, and as much as 87% believe it is the responsibility of manufacturers to do so.

The overwhelming majority of consumers expect manufacturers to provide security for connected products before they hit the market, according to a new survey conducted for Karamba Security.

The survey, entitled “Consumer Attitude Towards IoT Security” found that 74% of respondents expected their consumer “Internet of Things” devices to be secured by manufacturers, and as much as 87% believe it is the responsibility of manufacturers to do so.

The survey was carried out by MarketSight and polled 1,000 people between the ages of 18 and 65+ across the entire United States. Half of the respondents were male and half female, and they represented a variety of ethnicities and income levels ranging from less than $25,000 per year to more than $200,000.

The respondents expressed awareness and fear of cyber-attacks, with 50% saying they were more concerned about their IoT devices being attacked than their home being burglarized.

That said, while nearly 50% of respondents said they planned to purchase a connected device in the coming year, only 23% will research the security infrastructure of the product before making a purchase.

Also, while 42% said they don’t consider devices that receive on-air updates to be secure, only 35% said they perform the update as soon as they receive a notification.

With billions and billions of home and industrial IoT devices set to be produced and deployed in the coming years, the importance of IoT cybersecurity is hard to overstate. Once inside an IoT device, even one as simple as a router or smart refrigerator, hackers can move into wider networks of homes and offices, where they can harvest your personal data and wreak havoc on entire systems. For major industrial IoT systems, such an attack can shut down a factory, disrupt a railway system, or even take down an entire power grid.

Karamba’s security solutions protect the runtime integrity of software, ensuring that connected devices only carry out the precise commands they were designed to perform. Karamba provides sophisticated cybersecurity training and a “full lifecycle” solution that secures devices from the design and planning phase, through production, and until the end of the lifetime of the device.

To read more about the survey’s findings click here, and make sure to come see us at CES2020, January 7th to 10th in Las Vegas.

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